The late SOPHIE Xeon shaped modern pop and experimental music with her Grammy-nominated 'Oil of Every Pearl's Un-Insides' and 'PRODUCT' series in the mid-to-late 2010s, working alongside A.G. Cook and PC Music to create some of the most futuristic and bubbly music. Xeon produced for Vince Staples, Madonna and Charli XCX before her sudden passing in January 2021, she is known for her unique, textural production style that has even been featured in McDonald's adverts (of all places). Her first posthumous project has been lovingly brought to fruition by her family estate run by her brother, handpicking songs he says she would've wanted to be released that were nearly finished. The first track 'Reason Why', featuring Kim Petras and BC Kingdom, has long been a fan favourite since live performances and leaked demos hit SoundCloud over four years ago. It's a spacious and squeaky clean dance track, one of many examples SOPHIE produced, showcasing what pop's future could look like.